‘Boardwalk Empire’ Vintage Subway Train

Tuesday, September 6, 2011

HBO has made a deal with New York’s Metropolitan Transport Authority (MTA) to roll out prohibition-era subway cars to help promote the second season of “Boardwalk Empire“, a drama set in 1920s Atlantic City.

The vintage cars will run in Manhattan on weekends in September, and will feature images of the TV show and period-appropriate paraphernalia. HBO paid the MTA $150,000 to run the large-scale advertisement.

Source: Design Taxi, Wall Street Journal