Chevrolet Steals Art from Under PressureThursday, August 16, 2012
Under Pressure recently posted an article about Chevrolet Canada using artwork from artists without paying for the work. The national campaign for the Chevrolet Sonic features graffiti that was created by numerous artists during the 2010 edition of the Under Pressure festival in Montreal. Artists were not compensated for their artwork being used in the campaign.
Chevrolet Canada has since retracted and erased any evidence of the promotional material containing the graffiti. They’ve even recognized the error and one artist has received a payment for damages concerning the intellectual property and copyright infringements to date. That still leaves 25 other artists unpaid for the use of their work in their campaign.
Read the article here.