Nike Chalkbot – Tour de FranceTuesday, October 20, 2009
This is a video demonstration of Nike’s Chalkbot. They’ve created a machine that prints thousands of messages on the roads of France. Throughout the 2009 Tour de France the Nike Chalkbot printed over 100, 000 positive messages along the roads of the race. Nike allowed people to text in their positive messages that the Chalkbot would then print on the roads.