McDonald’s Free Coffee Lamppost
Wednesday, September 16, 2009
Here’s an interesting installation that McDonald’s had done in Vancouver. It makes for a great optical illusion, appearing to pour coffee into a giant cup on the sidewalk. While this large coffee pot and cup was on the street, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. The ad agency Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street.
In another part of the city, a transit shelter was turned into an hourglass, with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.
Source: I Believe in Advertising
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One Comment
We don’t eat McDonald’s or drink coffee, but we want to now!