MTA’s Top to Bottom Whole CarTuesday, July 14, 2009
The New York photographer Martha Cooper caught a picture of a new whole car on a subway train. It wasn’t done by a graffiti artist, the MTA has finally realized the impact an image can have on the side of one of their subway cars.
Martha Cooper writes, “After 30 years, the MTA finally caught onto the fact that the entire side of a subway car is an eye catching spot for some graphics. I’ve seen strips of ads running along the bottom of cars for a while now but yesterday was the first time I ever saw a top to bottom whole car completely covered. Now where do you think they got that idea???”