Sony Jacks Advertisement Idea

Friday, October 5, 2007

Sony Jacks Idea

Yesterday we posted the new advertisement that Sony did for their Bravia TV’s. Well here’s a story. Sony stole the idea from two designers from kozyndans, they made an illustration 2 years ago of colorful bunnies running through New York city. Coincidence? Ya right. Dan from kozyndan emailed Gizmodo to let them know that the idea was in fact stolen. Apparently, the Passion Pictures animation studio ripped off kozyndan’s after requesting samples of their work and never called them back. Hopefully Sony steps it up and passes some money their way for the idea.

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